I just don’t get the popularity of Bacardi. Sure, it’s a huuuuuge business success and is used as a mixer all over the world. I don’t have a problem with this. But just because McDonalds has sold a billion burgers doesn’t make them a steakhouse. And neither is Bacardi a top shelf rum. I’ve tried all sorts of their rums – the aged and the unaged, but none of it seemed fit to consume by its lonesome. And yet, here they are, winning yet another honor:
Really, the problem here isn’t Bacardi, but the image of rum itself. Where the world of whiskey has Bourbon, Scotch, Irish, Tennessee… to say nothing of single malts, blended, pot stilled, and all sorts of other means by which the general public comfortably distinguishes “families” of the spirit – Rum is still just rum in most eyes, and this enables Bacardi to dominate the industry from top to bottom, regardless of genuine sippability. That’s my theory-of-the-moment, anyways.