Temp Drops, Rum Sales Rise

See, this is what’s wrong with this world – rum is a drink for ALL seasons. Brilliant in the winter, extraordinary in the summer, flirtatious in the spring, and tauntingly seductive but with a sophisticated dignity in the fall. Still, an 85% increase in sales is great news for the industry. Check the full story:

As mercury dips, rum sales rise

Comment (1)

  1. Rumpirate

    Aye Bilge, notice that the article was from Mumbai! I didn’t think it got cold there?

Comments are closed.