OK, the promotional team of 10 Cane Rum has proven they are certifiably demented… and I respect that.

Exhibit A:

They have a whole line of strange little videos (Exhibits B-F, or near enough) on YouTube, or you can check out a select few in higher quality at www.10cane.com.

Less demented (but still worth mentioning) is the new 10 Cane Mojito Kit. Being as I can’t remember how to mix a drink to save my life something like this is right about perfect. Looks classy too:

It will retail for around $35, and includes the rum and mojito mix.