Le Male = Epic Fail

Last week I addressed Old Spice Swagger deodorant and how it really doesn’t smell very piratey. Well, that’s nothing compared to Jean Paul Gaulter’s “Le Male” fragrance collection – the perfect way to tell the man in your life that you think he’s a gay sailor. I mean, seriously, what straight dude wants to see a bulging masculine torso sitting by his sink each morning? That’s a rhetorical question, so please don’t clutter the comments with jabs at your buddies.

The best part of it all is that the back of this flyer recommended the Le Male gift pack as a Father’s Day gift. Adoption and drunken indiscretions aside, I still think that, statistically speaking, the gentlemen who’d best appreciate “Le Male” aren’t fathers. Leather Daddies, maybe, but not fathers.

5 thoughts on “Le Male = Epic Fail

  1. I had a bit of a giggle when I saw this advertisment in a magazine, and i had the same thought as you.

    LOL@”the perfect way to tell the man in your life that you think he’s a gay sailor”

  2. I wander what smell like….. I’m sure nothing I would buy for my Captain

  3. I actually did buy it for my bf. I just love the way it smells on him. Unless you have the urge to be the epitome of though and manly studness I suggest not being so shortsighted.

  4. I wouldn’t call it being short-sighted. Rather, I would say this is a case of bad marketing. I’m sure the cologne is nice and all, but I’m not buying a baby blue male torso bust with a sock in it’s pants because a bare-chested sailor has a smug look on his face. I might give it a second glance if he had a hot wench cozying up to him, but the bottle would still kill it for me. Just not what I want sitting on the toiletry shelf in my bathroom.

  5. Looks like some bloke from the Royal Navy. I thinks I be passin’ on this bottle o’ stank.

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